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Tag: new media

Old Media in New Media

“OLD MEDIA” IN “NEW MEDIA” ERA – ABOUT ADJUSTMENT STRATEGIES OF TRADITIONAL MEDIA TO NEW MEDIA REALITY

Institute of Journalism and Social Communication, University of Warmia and Mazury, Olsztyn, Poland, 2-3.06.2014

Despite the creation and appearance of new forms of media, the so-called “old media” – such as printed and broadcast media – still play a crucial role and it is hard to imagine that they could disappear one day. Future Exploration, a company specializing in drawing up marketing strategies, published in 2011 a report stating when traditional newspapers will go “extinct” in the countries around the world. Continue reading Old Media in New Media

Books are Falling Apart

We speak all the time about the future of the book, but this is not the real issue. The real issue is how we will read in the future, how computing and the digital (and new media in general) have changed our reading habits. The book is just one support among many others that we used for reading, and to have a full understanding of the process we should go beyond a specific support and start with more basic cognitive issues involved. This kind of research is particularly important in situation in which the cultural landscape and framework is being radically transformed, such as the present we are living in.
This is the object of this blog. The field in which this kind of inquiry is taking place is Digital Humanities, an interdisciplinary area of research that entered the academic battlefield quite recently, and it is still in search of a shared definition and position in universities all over the world. The novelty and openness of this field provides a possibility for interdisciplinary (and possibly experimental) work, involving different disciplines and different areas of expertise.