Tag Archives: cultural studies

Old Media in New Media

“OLD MEDIA” IN “NEW MEDIA” ERA – ABOUT ADJUSTMENT STRATEGIES OF TRADITIONAL MEDIA TO NEW MEDIA REALITY

Institute of Journalism and Social Communication, University of Warmia and Mazury, Olsztyn, Poland, 2-3.06.2014

Despite the creation and appearance of new forms of media, the so-called “old media” – such as printed and broadcast media – still play a crucial role and it is hard to imagine that they could disappear one day. Future Exploration, a company specializing in drawing up marketing strategies, published in 2011 a report stating when traditional newspapers will go “extinct” in the countries around the world. Continue reading Old Media in New Media